The Center of Your Backyard Lifestyle

Get the tools you need to design and plan your ultimate backyard pool experience.

2025 imaginepools

Dealer of Excellence

THE POOL BUYING PROCESS

Let’s Get Started!

Planning an inground swimming pool as part of your dream backyard is a fun and exciting journey. Ulrich Pool Company is here to guide you through the pool-planning process and help you explore pool shape options, compare different design ideas and create a budget in order to build your dream pool.

Contact our pool experts today to find out just how easy our process is!

Our Projects

Check out local projects we’ve done right here in the Fargo-Moorhead-West Fargo area

OUR COLLECTION

Every home is different, and we have a pool for every home. Browse our collection by size below.

Fiberglass Pool: 1/7

Monaco

The Monaco is the essence of enjoyment, it removes all the unnecessary elements and focuses on only what needs to be there, generous in size and elegant in design.

Fiberglass Pool: 2/7

Fiji

Like a magnet, the Fiji encourages everyone to come together for supreme fun and enjoyment.

Fiberglass Pool: 3/7

Olympia 16

The Olympia 16 is brilliant for functionality, with a clear, clean and uncluttered design it is the place to be for long hot summer days with family and friends.

Fiberglass Pool: 4/7

Bliss

The Bliss elevates your swimming experience with an elegant splash pad made to comfortably welcome up to three lounge seats.

Fiberglass Pool: 5/7

Illusion 35

Our most popular pool due to its full-width splash pad at the front of the pool that ends with a stylish step design into a waiting swimming pool. The splash pad area is a little deeper making it perfect for lounge chairs.

Fiberglass Pool: 6/7

Corinthian 16

These simple built-in features require very little water and are economical to run around the clock. An easy way to create outdoor elegance.

Fiberglass Pool: 7/7

Freedom

This takes the Freedom design to another level with the addition of an 8 foot long splash pad at the front of the pool. Perfect for small kids and pets to play in or to place a ledge lounger inside.

Monaco

Fiji

Olympia 16

Bliss

Illusion 35

Corinthian 16

Freedom

complete your pool

Ulrich Pool Company creates exceptional backyard retreats, transforming your vision into a stunning reality. We are your one-stop shop for everything pool-related, offering a comprehensive selection of high-quality fiberglass pools from Latham and Imagine along with safety covers from Cover Pools.

Seamless Integration, Exceptional Results
Our products are designed and engineered to work together perfectly. This meticulous approach ensures a smooth and efficient installation process, resulting in a cohesive and aesthetically pleasing finished pool.

Over 15 Years of Experience
With over 15 years of experience in the pool industry, Ulrich Pool Company possesses the expertise to deliver exceptional results. Our team is dedicated to exceeding your expectations, transforming your backyard into a beautiful and functional oasis you can enjoy for years to come.

Covers

From rectangular and freeform pools, our automatic pool cover is custom fabricated to fit virtually any pool shape. We firmly believe design should never be an obstacle to the benefits of a strong and dependable pool cover. Find out for yourself what satisfied pool owners across the world have discovered—Cover-Pools pool covers are the best way to protect family and friends and to optimize your investment, ensuring your swimming pool will remain the source of fun and enjoyment it was intended to be. As an all-in-one safety, solar, and winter cover, our automatic pool covers let you kick back, relax, and enjoy all the benefits of pool ownership.

ABOUT US

Why Choose Us?

Ulrich Pool Company is the only authorized dealer of Latham Pools in North Dakota. Latham, the leading designer, manufacturer, and marketer of in-ground fiberglass residential swimming pools in North America, Australia, and New Zealand, with over six decades of experience. Ulrich Pool Company also proudly feature Imagine Pools, providing a wide range of innovative and high-quality pool designs to transform your outdoor space. You can go from a glimmer in your mind’s eye…to shimmering in the sun…in a fraction of the time of a conventional pool. Family-owned and locally owned, we have been installing pools across ND and MN for 15 years. We take pride in offering Latham Pools and Imagine Pools and want to ensure you have the knowledge and confidence to choose the perfect one for your home. Ulrich is The Pool Company.